Whitmyer Thinks
Research tells you what people think.Strategy tells you what to do next.
Whitmyer Thinks helps brands move from insight to action.
About
I founded Whitmyer Thinks after 20 years in ad agencies because I kept seeing the same problem: research that stopped at the insights stage. Smart data, limited direction.
My work is different. I design the research, lead the analysis, and build the strategy, so you get recommendations that provide a clear path forward, not a report you have to decode.
What I Do
Research Design & Execution
Qual + quant designed around your business needs. Methodology, discussion guides, surveys, moderation, analysis.
Brand & Marketing Strategy
Positioning, GTM plans, category analysis, and personas — built to drive decisions, not fill decks.
Campaign & Channel Planning
Creative briefs, journey mapping, and channel prioritization to connect strategy to execution.
Work That Moved the Needle
30 IDIs
24 virtual shop-alongs
3 trade channels
12 innovation concepts
Finding the Sweet Spot at Shelf
As Hershey looked to reverse declining chocolate purchases, they needed to know what was really driving shoppers away and how to win them back.Multi-method qual across c-store, grocery, and Walmart, including virtual shop-alongs and channel-level concept testing.A sharper view of real vs. hidden barriers, and a roadmap for quant testing to sharpen innovation and marketing planning.
37 IDIs
n=2,000 survey
5 journey stages
Shining Through a Sea of Sameness
In a category where every provider sounds the same, FirstLight needed positioning that would stand out to overwhelmed family caregivers.A 5-stage journey map built from family caregiver and patient IDIs, validated by 2,000-respondent quant.A fundamentally different way to talk to families: lead with emotional validation, own category education, and elevate the matching process into a signature story.
12 stakeholder IDIs
6 focus groups, 35 consumers
n=500 statewide survey
Uncorking the Path to Growth
Ohio's wine industry needed a roadmap to build awareness and shift perceptions with consumers, retailers, and distributors.Consumer, retail, and distribution opportunities were identified through stakeholder interviews, focus groups, and a statewide consumer survey.A 5-year plan with 25+ tactical ideas across trial, retail visibility, perceptions, new audiences, and trade engagement.
Ready to turn research into a real plan?
Whether you need a research study, a brand strategy, or both, I'd love to hear what you're working on.
Get In Touch
Dan Whitmyer
Owner, Strategist